Kogi Korean BBQ-To-Go: The Twitter Chronicles

by arnold on May 2, 2009

Kogi BBQ‘s now-famous Korean taco trucks have eluded me on my last three trips home to SoCal, but this weekend, I was determined to hunt one down. Kogi has two trucks, Roja and Verde, and I met up with Roja yesterday at 9th and Hope in Downtown LA.

Let me just say upfront that I think Kogi’s food is great. We really liked everything we had, especially the Kogi Sliders and the Kogi Dog. But our first Kogi experience was a logistical disaster. It took two hours from the time we got in line to the time we got our food and left and they ran out of kalbi right before my order was fulfilled, so we missed out on their signature meat.

Since Kogi relies on their twitter account (@kogibbq) to keep their devoted followers updated about their whereabouts, it’s appropriate that this review contain my tweets about my first Kogi experience (follow me @inuyaki).

Watch how things progress by checking the timestamps of each tweet. (Timestamps from the Tweetie iPhone app.)

12:15pm Line for @kogibbq isn’t too bad right now (9th and Hope in Downtown LA) http://twitpic.com/4cnnw

kogi1.jpg

12:17pm mic_dee @inuyaki d00d! aare they quick to serve at least?
12:18pm 3ND14P3 @inuyaki O_O that line “isn’t too bad?” ?? LOL Wow. I hope it’s moving quickly
12:20pm The @kogibbq line isn’t moving yet because they haven’t started serving. Will see how fast it goes when they start.

A few minutes after this tweet they started taking orders.

12:43pm LadyDucayne @inuyaki is the kogi anticipation still going strong? What’s ur place in line? red or green?
12:52pm @LadyDucayne I think it’s roja. Line is moving slow but steady. I’m actually hungry right now. :)
12:55pm @LadyDucayne I think we’re about 25 people back.

1:18pm The @kogibbq line is moving so slow. I wasn’t hungry when i got here but now I’m starving

1:28pm The people that wait 4 @kogibbq at night are either dedicated or crazy. Don’t know if I would do this again unless I was near the front.
1:31pm LadyDucayne @inuyaki both times I have been first in line. I like kogi, but not enough to wait in line for more than ten minutes…
1:36pm 90 minutes later…Finally near the front :) http://twitpic.com/4cu8t

kogi2.jpg

1:50pm A tow truck just showed up. Minor panic. Dudes just wanted food. http://twitpic.com/4cvfi

kogi3.jpg

1:51pm hsiawen @inuyaki bastards better not have gotten cutsies

A couple minutes later we placed our order: 1 kalbi burrito, 2 kalbi tacos, 1 spicy pork taco, 1 chicken taco, 1 tofu taco, 1 order Kogi Sliders, 1 Kogi Dog, 1 brownie with Chinese spiced nuts. I ordered the Kogi Dog because they said they didn’t have enough kimchi to make the Kogi Kimchi Quesadilla. I should have known we were in trouble then.

1:59pm They just ran out of short ribs…for my order and beyond. Not very happy now, just give me my food please! @kogibbq

They also announced that they were putting a limit of one burrito or three tacos per customer. There were probably a hundred people behind me at that point.

2:03pm So @kogibbq was expecting a regular lunch crowd and weren’t prepared for all the people that showed up, which led to logistical failure

I think the people at the front of the line were buying lunch for their respective offices and depleted Kogi’s supplies right off the bat. My wife said she saw people leaving with bags of food. If this is true, it explains why the line moved so slowly and why they ran out of kalbi.

At this point, I stopped tweeting because I was focused on getting my order completed. We were supposed to be at Children’s Hospital Los Angeles at 2:30pm to donate blood platelets for my friend’s daughter, and I was getting annoyed because I didn’t want to be late. Donating platelets is by appointment only because the process takes a couple of hours, but apparently, so does Kogi.

They called me to the window to ask what other meat I wanted since they were out of short ribs. I got the spicy pork instead and changed the burrito order to a second brownie. I thought that I might as well get another dessert out of this. I told the guy expediting orders that I needed go to the doctors and that I needed to leave ASAP.

The tow truck guys were seen leaving with food five minutes after they arrived.

2:06pm @hsiawen they did get cutsies
2:08pm hsiawen @inuyaki that’s BS that means they got your ribs!!!

Actually, the guy in front of me, who almost got out of line because it was taking too long, got the last of it. He only had to substitute spicy pork for part of his order.

But were the tow truck guys the reason I didn’t get short ribs? We’ll never know. Damn you, tow truck guys!

A couple minutes later, we had half our order and were waiting on Kogi Sliders and a Kogi Dog. The guy in the party that ordered after me got his complete order, which included a Kogi Dog and Kogi Sliders, before I did, which was really annoying. I reminded the expediter that I had an appointment.

At around 2:15 were in the car and on our way to CHLA, two hours after we arrived. I snapped a couple quick pics of the food before leaving the area, and we ate our food while driving over to CHLA. The Kogi Dog was especially challenging to consume…good thing I don’t drive stick.

Kogi DogKogi Dog
Kogi SlidersKogi Sliders

We got to the CHLA blood donation center about 10 minutes late. The last three tweets are from when I was in the chair giving blood.

3:01pm While I’m a little bitter about my @kogibbq experience, the food was really good. Had to sub kalbi with spicy pork
3:05pm kogibbq @inuyaki – hopefuLLy the experience was both bitter and sweet. or at the very least, meat. MEATY…! ::drools::
3:22pm @kogibbq kogi dog was great and i liked the spicy pork. brownie with spiced nuts were nice. just sad you guys ran out of kalbi.

If you’re still reading, I commend you for sticking with this epic ordeal. :) Like I said, I think Kogi’s food is great, but I feel like the experience is incomplete because I didn’t get to try the kalbi. I’m also sure they’ll learn from these logistical snafus as they and their fanbase continues to grow. Some people might not give Kogi another shot if they endured a similar experience, but I think what Kogi is doing is worthy of a return visit. It all comes down to planning and understanding, a responsibility that belongs to both Kogi and their customers.

Personally, I won’t wait more than 30 minutes for Kogi again, so I’ll have to do my homework and be more diligent the next time I seek them out. I hope Kogi does the same so that they’re prepared to get bumrushed every time their trucks open for business.

INFORMATION
Kogi Korean BBQ-To-Go
Web Site
Twitter

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{ 6 comments… read them below or add one }

lady ducayne May 2, 2009 at 7:22 pm

Well, look at it this way, your first Kogi experience was a very memorable one!

Reply

Kim May 2, 2009 at 11:03 pm

Ahh, nice entry! Mmmm, despite all the trouble, it still makes me want to try! Man, only in SoCal. We need cool stuff like that in the mid-Atlantic. :\

Reply

MyLastBite May 3, 2009 at 1:49 pm

Oh, I totally feel for you! I finally got my first taste of Kogi by attending an All-You-Can-Eat Kogi charity event! But it was $20 pp.

Reply

Arnold May 3, 2009 at 1:51 pm

@MyLastBite: I wish that I could have attended that event. At least the money went to a good cause. :)

Reply

raissa May 5, 2009 at 2:13 pm

I guess my friend and I were more “patient” or persistent or just plain crazy because we were in line for 2 hours. =) They said they will be in Rosemead at 5 so my friend and I were already in line by 4 anticipating the huge crowd and there was. Due to the traffic either 60 or 10 they were running late and started serving at 6. But it was worth it. We got the kalbi, spicy pork and spicy chicken tacos and those were amazing. The kimchi was just so good. It was tangy and nutty that elmomonster described so well.

But like you I think I do my homework as well and be more diligent before seeking them out.

Reply

The Duo Dishes June 3, 2009 at 1:23 pm

We’ve seen the lines. We were scared! Still gotta find the right time to hit the right truck…

Reply

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